Playing With Data.

Privacy Policy

Effective date:  26 January 2016 [clarified the data ownership]

This explains how we (and our associated companies / organisations that we work with) collect, use, share and protect information in relation to activities including the website and Apps. By using the Apps you understand and agree that we are providing a platform for you to upload content to, with the content including scientific information, photos and comments. Eventually, this means that other Users may search for, see or share any of the uploaded data you make publicly available through the Apps etc.


What’s described below applies to all visitors, users, and others who access the Service (all termed “Users” from here onwards).




We collect the following types of information …


What does the upload include for the Secchi App?


The first time the App you’ve installed communicates within the PlayingWithData database it is assigned a unique id (appuser) so we can group all the data uploaded by the same App installation. In addition, each database entry will include fields such as:


 Information about the phone e.g. operating system version


 Positioning information retrieved via the GPS e.g. time, latitude & longitude


Data input by the user e.g. Secchi depth from the Secchi App


What else?


When using the PlayingWithData website we …


Collect Analytics information using third-party analytics tools to help us measure traffic and usage trends e.g. the web pages you visit. This information cannot reasonably be used to identify any particular individual User, but lets us know general information e.g. countries with the most users accessing the site.


Use Cookies installed on your device so it can remember information.




We may use information that we receive to:


Help you efficiently access your information e.g. through a person login (a potential future development)


Provide personalized content and information to you and others, which could include forms of marketing such as online ads (a potential future development)


Provide, improve, test, and monitor the effectiveness of the Apps / databases / website


Develop and test new products and features within them including diagnosing and / or fixing technology problems


Monitor metrics such as total number of visitors, traffic, and demographic patterns


Automatically update the App on your device with e.g. Information Notices




Parties with whom we may share your information:


Businesses that are legally part of the same group of companies that Pixalytics is part of, or that become part of that group (termed “Affiliates”). All will follow this Privacy Policy.


  Third-party organizations that help us provide a Service to you – only as reasonably necessary.


 Third-party advertising partners to deliver targeted advertisements – the aim is for this not to be to your detriment, but rather act as a possible income stream to support this educational / scientific activity.


  Researchers / scientists. Here the aim would be to first make the data anonymised e.g. combine it with other information in a way that it is no longer associated with individual devices. This will allow people to undertake the science for which these Apps were designed.


What happens in the event of a change of control?


If we sell or otherwise transfer part or the whole of Pixalytics or our assets to another organization (e.g. in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, orliquidation), your uploaded data may be among the items sold or transferred. The buyer or transferee will have to honour the commitments made in this Privacy Policy.


The data originating from the project jointly belongs to the Secchi Disk project and Pixalytics.


Responding to legal requests and preventing harm.


We may access, preserve and share your information in response to a legal request if it’s understood that the law requires us to do so.


Information we receive will be retained for an extended period of time when it is the subject of a legal request or obligation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.


We use commercially reasonable safeguards to help keep the information collected through the Apps is secure. However, Pixalytics cannot absolutely ensure the security of any information you transmit.


Please do your part to help us, where appropriate.



We are not responsible for the practices employed by any websites or services linked to our website, including the information or content contained within them. Your browsing and interaction on any third party websites or service, including those that have a link on our website, are subject to that third party’s own rules and policies.



If you have any questions about this Privacy Policy please contact us at




Pixalytics may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you information about updates through a variety of means.


Your continued use of the website / Apps after any modification to this Privacy Policy will constitute your acceptance of the current version. 


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